← Offer Performance
GC Trajectory
Monthly target vs actual — are we on track for FY?
Monthly GC — Target vs Actual
Daily GC Pattern (T4)
Weekday vs Weekend vs Event Day
3 Nguồn Tăng Trưởng GC
Where to find the missing GC to hit FY target
GC Composition
How digital GC is built — offers vs organic, by type
GC Source Breakdown (T4, 8d)
Budget Efficiency — GC per 1M promo
Budget Allocation
Remaining budget vs GC needed — how to allocate
Budget Remaining (T4-T12)
Proposed Allocation Shift
Current vs recommended spend ratio
App Behavior Strategy
Tạo thói quen mở app & dùng deal — tăng frequency từ 1.2x → 2.0x/tháng
🎯 Core Problem: Frequency quá thấp
GC gap nếu đạt 1.5x
+27,000
Tăng frequency 0.3x = close hết gap 28K GC mà không cần thêm MAU
📅 7 Ngày — 7 Lý Do Mở App
Hiện chỉ có T3 (Chicken Day) và T2 (Monday Discount) có deal rõ ràng. 5 ngày còn lại = blank.
Frequency Impact Model
GC gain nếu tăng frequency
Behavior Deal Priority
Impact vs Implementation effort
Roadmap T4-T6
Phased action plan to close the GC gap
Action Items — T4 còn 22 ngày
Quick wins to close the gap this month